[ Tips ] 一分鐘使用導覽
商品編號： 9-589-028 出版日期： 1988/09/15 作者姓名： Quelch, John A.;Hiller, Tammy Bunn 商品類別： Marketing 商品規格： 24p 再版日期： 1992/10/05 地域： 產業： Automotive industry 個案年度： 1985 - 1986
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
涵蓋領域：
Product introduction;Product positioning;Marketing strategy;Advertising
相關資料：
Case Teaching Note, (5-591-079), 9p, by John A. Quelch;Video Short, (6682), 0p, by John A. Quelch
哪些人也有訂購？